The Last Word

Finally

I’m ashamed to say how long it has been. Weeks? Months? At least several of those. But at long last, the new, improved, mostly awesome www.smallmarketradio.com is on full display. Well, mostly. Other than the publication which you now hold…

A Truly New Idea

A new web client has found what is to me a new way of using “radio” in his domain name–just when we thought all the variants had been taken. He simply combined the word “radio” with his local area code–as…

Do We Look That Stupid?

We’ve heard this song before: Remember the ripoff artists who tried to get broadcasters to pay royalties for their EAS systems? They caused a lot of consternation in their day, but broadcasters stood up to them and they slunk into…

Keeping It Real

In my myriad discussions with fellow broadcasters throughout each week, a common preoccupation is statistics and search engine rankings for their websites. I keep telling everybody that neither metric is all that important for a local site, but no one…

At the Ready

Last week, a reporter from Radio World asked me some questions about state of readiness of small-market radio. That, and receiving Howard Price’s article printed on the foregoing pages, suggested the theme for this week’s issue. How ready are we?…