Category: The Last Word

The Google Revolution

To set the stage, here are two blog posts from veteran ad man Bob Hoffman: Google Faces a Revolt San Francisco, March 19, 2017—It was reported last Friday that several major advertisers were canceling all advertising on Google platforms in…

What Are We Afraid Of?

This whole digital thing has had us distracted for far too long. While I stand by my early-adopter championing of the Internet as a logical line extension for radio, I see radio stations struggle with their online presence—be it their…

The Audacity of Hope

As I write this, it is January 21, 2017, our nation has inaugurated the 45th president of the United States, and it is safe to say that we are about to experience a presidency unlike anything we have seen in…

Don’t Blow It!

This election is arguably the most important in our lifetime. One of the two leading candidates will become the next president of the United States. There are only two choices, and a vote for any other candidate — or no vote…

Who’d a Thunk It?

I was talking the other day with one of my favorite people, Shayna Sharp of Regional Reps. Usually the conversations between us result in someone’s head exploding, either from data overload or some “aha” revelation. For me, the “aha” revelation…

Now What?

Facebook is launching a morning show. Meanwhile, a recent blog post by consultant Fred Jacobs posits that with the inevitable advent of self-drive cars, the human in the driver’s seat is free to join his fellow passengers in watching video.…

Grading on a Curve

Without in any way taking away from the accomplishments of our larger-market brethren, over the past few years I have observed a steady decline in the number of small-market stations who win Crystal awards. This disturbs me. I don’t know…