Borrell: radio not so hot.

In the research company’s latest “What’s Hot, What’s Not” infographic, 59% of local advertisers plan to continue using the same amount of radio as they have been, while 16% plan to use the medium more, and 25% plan to cut back. The bright shiny objects for local advertisers are email and social media, each of which gets a thumbs-up among 96% of those advertisers.