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Bookshelf

Here are some of our favorite resources; click on a title for more information.

• 25 Winning Habits - Jerry Frentress
• 25 More Winning Habits - Jerry Frentress
• David Can Still Beat Goliath: Radio Advertising Is David's Slingshot - Norton E. Warner
• Media Selling - Charles Warner & Joseph Buckman
• Radio Advertising: The Authoritative Handbook - Pete Schulberg & Bob Schulberg
• Selling Electronic Media - Ed Shane
• The Sixty-Second Copywriter - Jeffrey Hedquist
• Successful Local Broadcast Sales - Paul Weyland
• The Top Ten Radio Writers' Blockbusters - Jeffrey Hedquist