Bad news from the automotive sector.

According to a new study from Borrell, their annual Automotive Advertising Outlook, “If any single ad category were responsible for reshaping the face of local media, it would be automotive. For decades, car and truck ads have swollen newspapers, screamed from radio stations and transformed local car dealers into TV celebrities. No more. This year, for the first time, more than half of those life-sustaining dollars will be spent on digital media. The local newspaper’s auto advertising bonanza is long gone. Radio’s has only recently disappeared. Local TV stations may be next on the chopping block.”

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