Author: Jay Mitchell

The Common Things

The passing of Gary Fries has been very much on my mind, and, as I reflect in my Last Word in this issue, Mr. Fries excelled in his command of the basics of our business. This he learned from one…

Well, Duh

I shouldn’t mock or minimize the impact and importance of the RAB/Media Monitors finding that radio advertising drives search results. It’s just that those of us in local radio have known that for a long time. Witness the incredible online…

Radio’s Loss

I was pretty expressive in our News section regarding my feelings about Gary Fries. I won’t be redundant, but Gary deserves a mention in this most personal part of our publication. On several occasions along the way, I’ve been lucky…

Radio drives search.

According to new research from the RAB, based on an analysis of over 2000 local radio ads, radio advertising definitively drives search results. In fact, there was a 29% incremental lift in search results that can be attributed directly to…

Gary Fries, 76.

One of the saddest things I’ve ever had to report is the passing of a good friend and a radio great. Gary was a radio person’s radio person, getting an early good start working for Dick Chapin in Nebraska. After…

Try and top this.

  California on-air legend Art Laboe wraps up his 75th year of continuous broadcasting this Sunday (9/24), and in doing so is vying for the Guinness World Record for “Longest Career As a Radio Presenter/DJ (Male)” (who knew they had…