Author: Jay Mitchell

Keeping It Real

In my myriad discussions with fellow broadcasters throughout each week, a common preoccupation is statistics and search engine rankings for their websites. I keep telling everybody that neither metric is all that important for a local site, but no one…

Selling Your Website

This perennial question—which has become nearly as ubiquitous as, “How do you get and keep salespeople?”—hit the message board at Radio Sales Café last week, and some good points emerged. Let’s follow the thread. . . The Question I am…

At the Ready

Last week, a reporter from Radio World asked me some questions about state of readiness of small-market radio. That, and receiving Howard Price’s article printed on the foregoing pages, suggested the theme for this week’s issue. How ready are we?…

Always Be … Listening

Like many of us, I learned a lot from Jim Williams. But like many of our mentors in life, some of what I learned was what not to do. I have a feeling the foregoing statement will be regarded as…

Focus on Interests, Not Positions

By Roger Fisher and William Ury Consider the story of two men quarreling in a library. One wants the window open and the other wants it closed. They bicker back and forth about how much to leave it open: a…