Author: Jay Mitchell

“The Pink Cadillac”

On September 1, 1956, Elvis Presley gave his mother a pink Cadillac. Depending on what you can do, you could give some Mom the genuine article (they’re out there), or a model car with a special Elvis prize package.

Fall: “Winter Survival Package”

You’ll want to start setting this up fairly soon. Sell each client a preset schedule with a preproduced commercial that will run only under certain weather conditions. Good prospects include travel agents, and stores that sell snow-blowers, snow tires, 4WD…

Fall: “Time for a Change”

The end of Daylight Savings Time is the first Sunday in November. Air messages reminding your listeners, sponsored by a challenger political candidate. The sell line: “It’s time for a change!”

A Truly New Idea

A new web client has found what is to me a new way of using “radio” in his domain name–just when we thought all the variants had been taken. He simply combined the word “radio” with his local area code–as…

Cyber security, take two

After the first legislation was roundly criticized by both parties, a new version of the Cybersecurity Act of 2012 has been introduced in the U.S. Senate. The new bill deals with immediate threats and attacks from foreign nations, criminals, and…

AP licenses production music

The Associated Press has entered into an agreement with Audiosocket to make available to its subscribers a library of over 40,000 tracks for use in production projects. According to AP, “Content producers will be able to use music that is…

Survey says: size matters–sometimes

Harker Research pored through pounds of ratings to attempt to answer the question, “Does radio group size help or hurt the ratings?” What they found is both predictable and somewhat surprising. On the one hand, according to the report, “Companies…

Broadcasters give it up to the FCC

The radio universe is four stars smaller this week–the number of licenses turned back to the Commission. Keymarket handed over the licenses for WASP-AM, Brownsville, PA, and WBGI-AM, Connellsville, PA. Starlight Broadcasting turned in WAIA-AM, Beaver Dam, KY. And the…

Public File problems in Florida

WPRK-FM, a non-commercial station owned by Rawlins College near Orlando, has been fined $10,000 for failing to post Programs/Issues Lists for over four years. Station management couldn’t supply an explanation.

STL issues in Wyoming

The Commission has slammed Mt. Rushmore Broadcasting with $68,000 in fines for problems with its studio-to-transmitter links. The total fine comprises fines for its individual radio stations, three operating and one silent. The operating stations were all fined for not…