Author: Jay Mitchell

Days of Future Past

In 1922, a radio futurist looked ahead 50 years What could possibly go wrong? By Hugo Gernsback Editor’s Preface: The book from which this piece came was written in 1922. I’ve annotated it with today’s version of the author’s vision.…

SMRP 55: Inside the RAB Pt. 4 – Jeff Schmidt

This time we conclude (for now) our series, “Inside the RAB,” with the guy who helps us get it done – Senior Vice President of Professional Development Jeff Schmidt. He and his team are responsible for helping salespeople, sales managers,…

SMRP 54: Inside the RAB Pt. 3 – Dave Caspar

This time out, we chat with RAB’s senior vice president of digital services, Dave Caspar. Dave and his team adroitly translate all of the RAB information and services into websites and apps that member stations can use to make real…

Annual Sports Roundup

WE DON’T HAVE MUCH TROUBLE SELLING OUR SPORTS EVENTS. We are in a small town in Montana, and everybody is interested in the local high school and college sports. We broadcast all high school football games, girls and boys basketball…

SMRP 53: Inside the RAB Pt. 2 – Annette Malave

This time out, we chat with RAB’s senior vice president of insights, Annette Malave, whose team generates and organizes all kinds of data about radio, other media, and scores of business categories. Annette makes a bewildering mountain of information into…

Are You Ruining Your Brand?

A brand is a delicate thing. Mistreat it and you risk losing everything. As a radio consultant who does websites for radio stations, I often find a severe disconnect between what goes on during the broadcast day and what happens…

SMRP 52: Inside the RAB Pt. 1 – Brooke Williams

This week we kick off our four-part series focusing on the features and benefits of the industry’s sales support and advocacy organization. Our guest, Brooke Williams, senior vice president of membership, provides an overview of what the RAB provides to…

SMRP 51: John Wanzung, Dennis Green

RadioMax is a provider of elegant, intuitive radio station apps. Sun & Fun Media provides products and services to radio stations for barter. Now the two companies have teamed up. Things could get really interesting, as our interview with RadioMax’s…

SMRP 50: Holland Cooke, Pt. 2 | Motivating Veteran Salespeople

In the second part of our interview with Talk Radio consultant Holland Cooke, Holland tells how your station can take full advantage of today’s current-events climate – including some little-known tips and tricks to help your hosts engage your audience…

Local Radio Networks deepens talent pool.

Ex-WNWN/Battle Creek personality Phil O’Reilly is doing double duty for Swick broadcasting – a morning show at one of Swick’s radio stations (WLK I/Angola, IN), and as part of the lineup at Swick’s Local Radio Networks 24/7 Music Formats. Swick…