Author: Jay Mitchell

SMRP 51: John Wanzung, Dennis Green

RadioMax is a provider of elegant, intuitive radio station apps. Sun & Fun Media provides products and services to radio stations for barter. Now the two companies have teamed up. Things could get really interesting, as our interview with RadioMax’s…

SMRP 50: Holland Cooke, Pt. 2 | Motivating Veteran Salespeople

In the second part of our interview with Talk Radio consultant Holland Cooke, Holland tells how your station can take full advantage of today’s current-events climate – including some little-known tips and tricks to help your hosts engage your audience…

Local Radio Networks deepens talent pool.

Ex-WNWN/Battle Creek personality Phil O’Reilly is doing double duty for Swick broadcasting – a morning show at one of Swick’s radio stations (WLK I/Angola, IN), and as part of the lineup at Swick’s Local Radio Networks 24/7 Music Formats. Swick…

Experiential Marketing

Experiential marketing—also known as “engagement marketing”—is at the forefront of our awareness these days, as nearly every company you can think of is applying the realization that today’s consumers—especially Millennials—value experiences above all else, and said companies are doing everything…

Are We Worthy?

This week a bunch of journalistic organizations announced a flurry of awards for excellence; sadly, very few commercial radio stations were included, and those that were are in what we would call medium markets (Des Moines, Wilmington, Buffalo, etc.) that…

Father’s Day Promotions

CONGRATULATIONS, YOU’RE A FATHER! A retail store and/or a service business of any kind can offer a free gift to every man who becomes a father on Father’s Day. DAD GETS THE DAY OFF. Tie in any Dad-related sponsors to…

IHeart axes news people.

As part of their move toward more regionalization in their news efforts, iHeartMedia has furloughed about a dozen broadcast journalists from their stations and networks in Florida, Louisiana and Tennessee.

Don’t pay, don’t play.

The FCC is threatening to revoke the licenses of two more radio stations for nonpayment of their regulatory fees; if WJLI/Metropolis, IL and KSBH/Coushatta, LA don’t pay the fees—which amount to thousands or tens of thousands of dollars—and don’t show…

Funny they don’t look a day over 94.

On Friday, April 12, WLS-AM celebrates its 95th birthday with a bunch of retrospectives and interviews with former station luminaries. The station signed on the air in 1924 as a promotional outlet for Sears, Roebuck and Company. Pop quiz: What…

Podcast listening continues to grow.

According to the latest Infinite Dial report from Edison Research and Triton Digital, over half of all Americans 12+ report listening to a podcast at some time, with 32% saying they listened in the past month and 22% in the…