According to a new NuVoodoo study, nearly half of likely ratings participants believe it’s true. Among 18-44-year-olds the unbelievers reach almost 55%. Among those who think contests are rigged, they understand why contests are there in the first place (to boost ratings). . .are frustrated that they can’t get through. . .and, since stations don’t broadcast prizes being awarded,, the skeptics doubt those prizes are actually awarded.