Another NextRadio advantage.

In its research, NextRadio has found that listeners consume way more radio via the NextRadio app—almost double that of over-the-air station listening. Commenting on the research findings, NextRadio President Paul Brenner said, “Double the listening to the radio provides broadcasters with a great message to share with advertisers on the value of offering an enhanced ad on NextRadio. They now have a platform that engages consumers longer, provides next-day reporting, and delivers above-average interactivity rates.”

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