RAB: Off-air is king.

farber-erica-2According to the latest RAB revenue report, total radio revenue for the first half of 2015 is about on par with the same period last year, but within the grand total, there was a significant shuffling of categories. What is now “off air” (NTR) has grown 11% since last year, while digital has gained 2%. According to RAB President/CEO Erica Farber, “Increased volume in the second quarter by several of radio’s larger advertisers and key categories helped boost results significantly.”

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