The 2016 Radio Mercury Awards, glorifying great radio creative, will be chosen from a field of more than 100 commercials and campaigns that have made it into the final round. Chief Judge Chris Smith, Brand Creative Group Head for the Richards Group, said, “At the heart of a compelling and creative radio spot is storytelling. These finalists moving to the next round all tell their stories in surprising ways that still deliver on their briefs.” Radio advertising Bureau President/CEO Erica Farber noted, “The bar continues to be set at an exceptionally high level of creative excellence. The stature of creative executions incorporated on this list, no matter the advertiser or market size, is amazing. Building brand awareness and driving ROI are radio’s best attributes, and all of these finalists creatively succeed in delivering that promise.” The full list of finalists can be seen here.