The National Association of Broadcasters is throwing its weight behind NextRadio by helping to support the creation of a comprehensive program to promote the NextRadio app and, especially, to create awareness of the fact that most smart phones have in them a deactivated FM radio chip. The New York advertising agency DeVito/Verdi has been chosen to do the creative. According to NAB EVP/Communications Dennis Wharton, “Consumers want FM radio and they want to listen to it on the go. The technology exists that enables us to enjoy FM radio for free without any streaming or data charges on our smart phones. Making the world aware of this is the key to driving NextRadio adoption and usage.” The number of unlocked-chip phones is growing, currently at 30 models, including those manufactured by HTC, whose latest models support the FM chip on all carriers.