From the Publisher
Our website is a reflection of our newsletter, representing over 35 years of delivering information and opinion, tips and guidance, to help local broadcasters build better radio businesses.
While we reserve our best stuff for our newsletter subscribers, there is still plenty of good stuff on this website – news, sales tips, promotions, and much more, including our podcast and our notorious “Last Word” commentaries. If, after sampling the good stuff, you want the very best, we hope you’ll consider subscribing to our newsletter.
In any event, if there’s anything we can do for you, please don’t hesitate to call or email me.
Wishing you every success,
Jay Mitchell
Editor and Publisher
Management
Are You Ruining Your Brand?
By Jay Mitchell
/
July 2, 2019
A brand is a delicate thing. Mistreat it and you risk losing everything. As a radio consultant who does websites for radio stations, I often find a severe disconnect between...
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What POTUS Can Teach Us about Marketing
By Jay Mitchell
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June 21, 2018
Back in the 1980s, Philip Kotler formulated five attack strategies and six defense strategies that together compose a novel way of looking at marketing. I got to thinking the other...
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Sales
Experiential Marketing
By Jay Mitchell
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May 1, 2019
Experiential marketing—also known as “engagement marketing”—is at the forefront of our awareness these days, as nearly every company you can think of is applying the realization that today’s consumers—especially Millennials—value...
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Three Seconds
By Jay Mitchell
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July 12, 2018
That's how long anyone, ever, will look at an online banner ad to decide whether it's interesting or relevant enough to do something about it. The "doing something about it"...
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Promotions
Annual Sports Roundup
By Jay Mitchell
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July 11, 2019
WE DON’T HAVE MUCH TROUBLE SELLING OUR SPORTS EVENTS. We are in a small town in Montana, and everybody is interested in the local high school and college sports. We...
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Father’s Day Promotions
By Jay Mitchell
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May 1, 2019
CONGRATULATIONS, YOU’RE A FATHER! A retail store and/or a service business of any kind can offer a free gift to every man who becomes a father on Father’s Day. DAD...
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The Last Word
Are We Worthy?
By Jay Mitchell
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May 1, 2019
This week a bunch of journalistic organizations announced a flurry of awards for excellence; sadly, very few commercial radio stations were included, and those that were are in what we...
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